VISUAL IDENTITY
Design That Captivates Instantly
A digital platform with expert-led health and wellness guidance for parents.
“Guia para Pais Atentos” is a platform focused on helping parents take better care of their children’s health and well-being.
It offers a series of video guides, sold through Hotmart, an online course platform.
I created the entire visual identity, which unifies all the courses under the same brand while highlighting the unique features of each individual content.
The platform is an initiative led by a pediatrician who also presents the courses.
The platform also includes eBooks, workbooks, and printable PDF materials, as well as interactive PDFs featuring quizzes and checklists. Download Ebook ( in Portuguese).
Cartas do Reino is an educational platform for Christian families. In addition to its presence on Instagram, families can purchase an annual subscription through Hotmart to access a journey of resources.
Letters, videos, activity eBooks, live sessions, maps, and stickers — all released every 15 days — guiding them through different books of the Bible.
In this project, I received the logotype and main character illustration ready-made, and developed all other materials based on that visual reference.
You can view one of the eBooks for print created — with all activities developed by me and customized with the support of AI. Click Here.
In this project, the mission was to build a brand for a new professional identity — a career transition expert launching her own environmental impact consultancy.
According to the brief, it was essential to highlight the initials in her name, as it’s already well-recognized.
Another key guideline was to create a highly clean visual style, without relying on the typical clichés of the sustainability sector.
Unlike other projects, the focus here was not on social media, but on creating templates for proposals and presentations, as well as branded stationery.