GRAPHIC DESIGN
COMMUNICATE & ENGAGE
VISUAL IDENTITY
Design That Captivates Instantly
In every project, I consider the brand’s goals, strategies, target persona, and, of course, its tone of voice.
When a brand evolves from something personal into a business, I also draw connections between visual and narrative elements to support that transition — always with engagement and conversion in mind.
ONLINE / IN-PERSON LEARNING MATERIALS
Design That Builds Understanding
The design of educational materials follows basic principles of learning techniques.
The interaction between visual and participatory resources — such as workbooks — and more contextual, in-depth formats — like eBooks — is aimed at building a solid foundation for both technical and practical understanding.
PRESENTATIONS
Design That RESSONATES
The presentation design complements the strategic and content work developed by the contracting agency.
In this context, the agency follows Nancy Duarte’s methodology, which distinguishes between slide decks for live, interactive presentations and those intended to be shared via email.
Presentation decks are more minimalist, highlighting only the key messages that need to be retained by the audience, or using visuals that support content comprehension.
This image represents the ideation stage, in which we convert the spoken narrative into a visual flow of slides.